How Can I Beat the S&P 500? What the Evidence Says
The honest answer to the most asked question in investing: how many people beat the index, why it is so hard, why investors trail even their own funds, and how daily market context fits in.
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ZBRA Stock vs the S&P 500: Returns, Risk and Crash History
Zebra Technologies Corporation, technology (market value $15.6 billion), an S&P 500 member: how it compared with the S&P 500, how it behaved in every crash since 2008, its risk‑adjusted returns and what analysts said. Returns to Oct 30, 2026; analyst data as of Nov 9, 2026.
What changed since Nov 2
Exent re-checks this page every day. Ratings appear 30 days after they are published; the top‑ranked analysts’ calls are not counted here, they are in Gems.
+4 new ratings73% Buy ratings (was 64%)
Key takeaways
- ZBRA returned −32.3% over the 5 years to Oct 30, 2026 versus +75.9% for the S&P 500: it lagged the index.
- Its 5-year Sharpe ratio was −0.13 against 0.58 for the S&P 500.
- Its deepest crisis drawdown was −57.9% in the global financial crisis (2007–09) (S&P 500: −56.5%).
- Five‑year volatility was 40.6% and beta 1.61.
- 11 analysts rated it in the past year; 73% of their latest calls were Buy.
- ZBRA beat earnings estimates in 11 of its last 12 reports; the stock moved 9.0% on average, up or down, around each report.
What do the best‑ranked analysts on ZBRA say now? See it in Exent Gems →
In this article
- Did ZBRA beat the S&P 500?
- What Wall Street analysts say about ZBRA
- ZBRA returns by year vs the S&P 500
- ZBRA risk-adjusted returns: Sharpe, Sortino and volatility
- How ZBRA behaved in past crashes
- What moves with ZBRA, and what doesn’t
- Latest ZBRA upgrades, downgrades and price‑target changes
- Do analysts get ZBRA right?
- How ZBRA moves after earnings
- Where ZBRA’s revenue comes from
- Members of Congress who traded ZBRA
- Are ZBRA insiders buying or selling?
- How much of ZBRA is sold short?
- How many institutions own ZBRA?
- Is ZBRA diluting shareholders?
- ZBRA financial health scores
- What ZBRA talks about on earnings calls
- Which ETFs hold ZBRA?
- How much is ZBRA’s CEO paid?
- The right benchmark for ZBRA
- Other technology stocks
- Data and methodology
Did ZBRA beat the S&P 500?
Over the 5 years to Oct 30, 2026, Zebra Technologies Corporation (ZBRA) returned −32.3% including dividends, versus +75.9% for the S&P 500 (SPY). It lagged the index by 108.2 percentage points, or −7.5% a year against +12.0%.
| Period | ZBRA | S&P 500 | ZBRA per year | S&P 500 per year | Result |
|---|---|---|---|---|---|
| 1 year | +34.2% | +12.0% | +34.2% | +12.0% | Beat |
| 3 years | +72.5% | +87.4% | +19.9% | +23.3% | Lagged |
| 5 years | −32.3% | +75.9% | −7.5% | +12.0% | Lagged |
| 10 years | +448.7% | +316.3% | +18.6% | +15.3% | Beat |
- 1 year
- ZBRA
- +34.2%
- S&P 500
- +12.0%
- ZBRA per year
- +34.2%
- S&P 500 per year
- +12.0%
- Result
- Beat
- 3 years
- ZBRA
- +72.5%
- S&P 500
- +87.4%
- ZBRA per year
- +19.9%
- S&P 500 per year
- +23.3%
- Result
- Lagged
- 5 years
- ZBRA
- −32.3%
- S&P 500
- +75.9%
- ZBRA per year
- −7.5%
- S&P 500 per year
- +12.0%
- Result
- Lagged
- 10 years
- ZBRA
- +448.7%
- S&P 500
- +316.3%
- ZBRA per year
- +18.6%
- S&P 500 per year
- +15.3%
- Result
- Beat
Total return with dividends reinvested, from month-end prices to Oct 30, 2026. Beating the index on raw return is only half the story: the next section adjusts for the risk taken. See also how to beat the S&P 500.
ZBRA is in the S&P 500 (members as of Oct 20, 2026); the list shows every member’s return against the index.
What Wall Street analysts say about ZBRA
In the 12 months to 30 days ago, 11 analysts published 117 ratings on ZBRA. Their latest calls were 73% Buy, 27% Hold and 0% Sell. 7 of them rank 4★ or higher in Exent’s analyst scoring, which is based on each analyst’s past price‑target hit rate and returns.
The consensus 12‑month price target was $380.00 (range $310.00–$435.00), +18.2% from the last price. Remember that the average analyst’s target is hit only about half the time: how accurate are price targets?
| Top‑ranked analyst covering | Firm | Stars | Price‑target hit rate |
|---|---|---|---|
| James Ricchiuti | Needham | 4.9★ | 67.8% |
| Jamie Cook | Truist Financial | 4.9★ | 54.2% |
| Joseph C Giordano | TD Cowen | 4.8★ | 54.7% |
| Brian Drab | William Blair | 4.8★ | — |
| Kenneth Newman | KeyBanc | 4.6★ | 67.2% |
Other analysts covering ZBRA: Guy Hardwick · Meta Marshall
Ratings are shown with a 30‑day delay. Who the top‑ranked analysts on ZBRA are, their live calls and the median target of only the top‑rated analysts are in Exent Gems.
The average analyst’s target is reached about 53.1% of the time; Exent Gems is built on the top 50 of Exent’s ranking,where some reached 90% or more over the last two years. Unlock the top 50 analysts.
ZBRA returns by year vs the S&P 500
ZBRA beat the S&P 500 in 5 of the 9 full calendar years shown.
| Year | ZBRA | S&P 500 | Difference |
|---|---|---|---|
| 2026 (to Oct 30, 2026) | +48.8% | +11.7% | +37.1% |
| 2025 | −37.1% | +17.7% | −54.8% |
| 2024 | +41.3% | +24.9% | +16.4% |
| 2023 | +6.6% | +26.2% | −19.6% |
| 2022 | −56.9% | −18.2% | −38.7% |
| 2021 | +54.9% | +28.7% | +26.2% |
| 2020 | +50.5% | +18.3% | +32.2% |
| 2019 | +60.4% | +31.2% | +29.2% |
| 2018 | +53.4% | −4.6% | +58.0% |
| 2017 | +21.0% | +21.7% | −0.7% |
ZBRA risk-adjusted returns: Sharpe, Sortino and volatility
Over 5 years, ZBRA had a Sharpe ratio of −0.13 against 0.58 for the S&P 500, so it earned less return per unit of risk than the index. Its annualized volatility was 37.1% and its beta 1.61: it tended to move about 1.6× as much as the market.
| Metric | ZBRA | S&P 500 |
|---|---|---|
| Annual return | −7.5% | +12.0% |
| Volatility (annualized) | 37.1% | 15.5% |
| Sharpe ratio | −0.13 | 0.58 |
| Sortino ratio | −0.19 | 0.91 |
| Max drawdown (month-end) | −64.9% | −23.9% |
| Beta to the S&P 500 | 1.61 | 1.00 |
How ZBRA behaved in past crashes
ZBRA’s deepest fall in the crises below was −57.9% in the global financial crisis (2007–09), against −56.5% for the S&P 500. The last column turns that into money: what a $100,000 position would have lost from peak to trough.
| Crisis | ZBRA | S&P 500 | Loss on $100,000 |
|---|---|---|---|
| Global financial crisis (2007–09) | −57.9% | −56.5% | −$57,920 |
| 2018 trade-war selloff | −21.7% | −20.2% | −$21,690 |
| COVID crash (Feb–Mar 2020) | −33.5% | −34.1% | −$33,460 |
| 2022 inflation bear market | −57.5% | −25.4% | −$57,450 |
| 2025 tariff selloff | −34.2% | −19.0% | −$34,240 |
| Window | ZBRA max drawdown |
|---|---|
| Last 1 year | −41.6% |
| Last 3 years | −52.7% |
| Last 5 years | −67.8% |
| Last 10 years | −67.8% |
Peak‑to‑trough declines from daily prices inside each crisis window. A crash replay does not predict the next crisis; it shows how much room a holding needs. Run the same replay on a whole portfolio with the crash test.
What moves with ZBRA, and what doesn’t
Correlation runs from −1 (moves opposite) to +1 (moves in lockstep). Over the last 60 months of monthly returns, ZBRA’s correlation with the S&P 500 was 0.67, with the Nasdaq‑100 0.61, with long Treasuries (TLT) 0.35 and with gold (GLD) 0.03.
Adding a 5% ZBRA position to an S&P 500 portfolio would have moved its 5‑year volatility from 15.5% to 16.0%.
| Least correlated large caps | Correlation | Most correlated large caps | Correlation |
|---|---|---|---|
| LLY | −0.15 | KKR | 0.64 |
| LMT | −0.05 | BLK | 0.63 |
| MCK | −0.04 | PH | 0.62 |
| REGN | −0.03 | BX | 0.62 |
| PGR | −0.03 | MCO | 0.61 |
Holdings that are highly correlated behave like one position in a selloff. See how to find hidden overlap.
Latest ZBRA upgrades, downgrades and price‑target changes
| Date | Rating and target | Analyst |
|---|---|---|
| Nov 4 | Target raised Buy | Guy Hardwick |
| Nov 4 | Target raised Hold | Meta Marshall |
| Oct 12 | Target raised Buy | Guy Hardwick |
| Oct 12 | Target raised Buy | Piyush Avasthy |
| Oct 5 | Target raised Hold | Jamie Cook |
| Sep 15 | Target raised Buy | James Ricchiuti |
Named analysts’ rating and price‑target changes on ZBRA in the 5 weeks to Oct 12, 2026, shown 30 days after publication (the free analysts’ calls 3 days after). The top‑ranked analysts’ calls are in Exent Gems. See all of the latest analyst upgrades and downgrades.
Do analysts get ZBRA right?
Of the 187 analyst price targets on ZBRA set from 2019 until a year ago, 66.8% were reached within 12 months (data to Oct 20, 2026), 1.8 points below the 68.6% hit rate of the median stock in Exent’s study of 794 stocks. Targets that were reached took a median of 43 days. The median target sat 11.9% above the share price on the day it was set.
Where analysts said ZBRA would be by now: a year ago, 6 analysts had a price target on ZBRA, and the median of their latest targets was $352.50. On Oct 20, 2026 ZBRA closed at $384.08, 9.0% above it.
66.8%of targets reached within 12 monthsMedian stock: 68.6%
43 daysmedian time to reach a target
+9.0%price now vs the median target set a year ago
| After | Calls | Move on the call | 3 months vs S&P 500 |
|---|---|---|---|
| Upgrades of ZBRA | 12 | +2.3% | +7.7% |
| Upgrades, all stocks | 11,514 | +2.5% | +3.4% |
| Downgrades of ZBRA | 6 | −4.3% | −2.1% |
| Downgrades, all stocks | 10,700 | −3.0% | −1.6% |
The move on the call runs from the close before the rating change to the close after it; the last column is the stock’s return minus the S&P 500’s over the next three months. Averages of rating changes on ZBRA through Sep 15, 2026; analysts are not named here. Do analyst upgrades move stocks?
How ZBRA moves after earnings
ZBRA beat the consensus earnings‑per‑share estimate in 11 of its last 12 quarterly reports, through the one on Aug 4, 2026, and the revenue estimate in 11 of 12. From the close before each report to the close after it, the stock moved 9.0% on average, up or down, against 6.8% for the average report across the 1,002 US stocks Exent tracks. It rose after 8 of the 12 reports. In 4 of the 11 beats the stock still fell.
11/12earnings beats
±9.0%average move per report
8/12reports followed by a rise
| Report | EPS vs estimate | Revenue vs estimate | Stock move |
|---|---|---|---|
| Aug 4, 2026 | $6.35 vs $4.36 | +4.0% | +26.5% |
| May 12, 2026 | $4.75 vs $4.21 | +1.1% | +13.7% |
| Feb 12, 2026 | $4.33 vs $4.34 | +0.6% | +4.8% |
| Oct 28, 2025 | $3.88 vs $3.75 | −10.0% | −12.8% |
| Aug 5, 2025 | $3.61 vs $3.34 | +0.2% | −9.7% |
| Apr 29, 2025 | $4.02 vs $3.60 | +1.3% | +2.8% |
| Feb 13, 2025 | $4.00 vs $3.95 | +1.3% | −9.8% |
| Oct 29, 2024 | $3.49 vs $3.23 | +3.1% | +5.6% |
Reported earnings per share against the consensus estimate, revenue surprise in percent, and the stock’s price change over the two sessions around the report. How stocks move after earnings
Where ZBRA’s revenue comes from
In fiscal 2025 (the year to Dec 31, 2025), ZBRA’s largest reported region was North America, with 30.3% of its $8.9 billion revenue. By region: North America 30.3%; United States 29.7%; Emea 19.4%; Germany 9.7%.
By business, the largest segment was Enterprise Visibility Mobility, EVM, with 66.9% of $5.0 billion revenue (+13.7% on the year before).
| Segment | Revenue | Share | Growth |
|---|---|---|---|
| Enterprise Visibility Mobility, EVM | $3.3 billion | 66.9% | +13.7% |
| Asset Intelligence Tracking, AIT | $1.6 billion | 33.1% | −0.2% |
From ZBRA’s annual filings; segment growth compares fiscal 2024 with the year before. Regions are as each company reports them, so one company’s “Asia Pacific” is not another’s. China counts the regions a company reports as China, Greater China or Hong Kong; a separately reported Taiwan is not counted. Which S&P 500 companies depend most on China?
Members of Congress who traded ZBRA
As of Oct 20, 2026, 8 members of Congress had disclosed 38 trades in ZBRA (15 buys and 23 sales) in STOCK Act disclosures filed with the House and Senate. The latest public trade is dated May 1, 2026.
| Trade date | Member | Type | Amount |
|---|---|---|---|
| May 1, 2026 | Ro Khanna | Buy | $1,001–$15,000 |
| Jun 4, 2025 | Kelly Louise Morrison | Sale | $1,001–$15,000 |
| Jun 4, 2025 | Kelly Louise Morrison | Sale | $15,001–$50,000 |
| Apr 8, 2025 | Rob Bresnahan | Sale | $1,001–$15,000 |
| Sep 4, 2024 | John James | Sale | $1,001–$15,000 |
| Nov 10, 2023 | John James | Buy | $1,001–$15,000 |
| Nov 3, 2023 | Ro Khanna | Buy | $1,001–$15,000 |
| May 23, 2023 | Ro Khanna | Sale | $1,001–$15,000 |
| Apr 25, 2023 | Ro Khanna | Buy | $1,001–$15,000 |
| Nov 30, 2022 | Susie Lee | Sale | $1,001–$15,000 |
Amounts are the ranges members report, not exact values. The STOCK Act gives members up to 45 days to disclose a trade, so trades appear weeks after they are made. See every member’s disclosed trades
Are ZBRA insiders buying or selling?
In the 12 months to Oct 20, 2026, ZBRA insiders made 3 open‑market purchases worth $223,560 by 1 insider and 6 sales worth $2.4 million, according to SEC Form 4 filings.
After the 26 insider purchases of $10,000 or more since 2012, ZBRA beat the S&P 500 by an average of 12.7 percentage points over the next 12 months; 74% of them were followed by a beat. Across all 17,865 insider purchases in Exent’s study, the average was +17.2% and the median +1.0% against the index.
| Date | Insider | Role | Value |
|---|---|---|---|
| Mar 12, 2026 | Dhanasekaran Satish | Director | $41,080 |
| Feb 27, 2026 | Dhanasekaran Satish | Director | $112,625 |
| Nov 18, 2025 | Dhanasekaran Satish | Director | $69,855 |
| Feb 25, 2025 | Gustafsson Anders | Director | $844,743 |
| Feb 24, 2025 | Gustafsson Anders | Director | $155,500 |
The table lists the latest open‑market purchases on record, leaving out the last 30 days. The chart counts Form 4 purchases and sales by calendar quarter. Purchases are open‑market buys; sales include planned sales under 10b5‑1 trading plans. Do insider buys beat the market?
How much of ZBRA is sold short?
As of the Sep 30, 2026 settlement date, 3.53% of ZBRA’s float was sold short: 1.7 million shares, or 2.7 days of average trading volume to cover. A year earlier (Oct 15, 2025) it was 2.38%. The median across the 997 US stocks Exent tracks was 4.77%, so ZBRA is less heavily shorted than most.
From FINRA short‑interest reports, filed twice a month; the bars show the short share of the float at each month‑end. Days to cover divides the shares short by the average daily volume. The most shorted stocks
How many institutions own ZBRA?
At the end of Q2 2026 (Jun 30, 2026), 668 institutions reported holding ZBRA in 13F filings, up 11 from the quarter before and down from 780 a year earlier. Their reported holdings add up to 97.9% of ZBRA’s shares. In the quarter 318 institutions added to their positions and 242 cut them.
66813F holders
120new positions
113positions closed
97.9%of shares held by 13F filers
Investment managers with over $100 million in US equities file 13F reports within 45 days of each quarter end, so this is the latest complete quarter. Holdings can add up to more than 100% when shares are lent and counted twice. Which stocks institutions are buying and selling
Is ZBRA diluting shareholders?
ZBRA’s diluted share count fell 5.0% over the five fiscal years to fiscal 2025 and fell 1.3% in fiscal 2025 alone. Each share now owns a larger slice of the company. The median change across the 1,005 US stocks Exent tracks was −0.1%.
Stock‑based compensation was $163.0 million in fiscal 2025, 3.0% of revenue. ZBRA spent $587.0 million buying back shares, a buyback yield of 3.46% of its market value; stock pay equaled 27.8% of the buybacks.
−1.3%share count, 1 year
−5.0%share count, 5 years
3.0%stock pay as % of revenue
3.46%buyback yield
Weighted‑average diluted shares from ZBRA’s annual income statements; stock‑based compensation and buybacks from its cash‑flow statement. Stock dilution and stock‑based compensation, explained
ZBRA financial health scores
In Exent’s Oct 20, 2026 snapshot, ZBRA’s Altman Z‑score was 3.73, in the safe zone (where 465 of the 794 non‑financial US stocks Exent tracks sit). Its Piotroski F‑score was 8 out of 9; 20% of scored stocks reach 8 or more.
3.73Altman Z‑score: safe zone
8/9Piotroski F‑score
The Altman Z‑score combines five balance‑sheet and earnings ratios into one bankruptcy‑risk score: below 1.81 is the distress zone, 1.81–2.99 grey, above 2.99 safe. It is not meaningful for banks, insurers and REITs. The Piotroski F‑score counts nine yes/no tests of profitability, leverage and efficiency; 8–9 is strong, 0–2 weak. Both come from the latest annual statements. Which stocks have the highest bankruptcy risk?
What ZBRA talks about on earnings calls
On its latest earnings call (Aug 4, 2026), ZBRA’s executives and analysts mentioned AI 19 times, against 57 on the call before (May 12, 2026); the average across 455 S&P 500 calls that quarter was 12.9. After AI, the most mentioned topic was tariffs (4).
| Mentions | Aug ’26 | May ’26 | Feb ’26 | Oct ’25 |
|---|---|---|---|---|
| AI | 19 | 57 | 35 | 41 |
| AI agents | 0 | 3 | 1 | 5 |
| Data centers | 0 | 0 | 0 | 0 |
| Tariffs | 4 | 6 | 15 | 18 |
| China | 1 | 0 | 0 | 3 |
| Recession | 0 | 0 | 0 | 0 |
- AI
- Aug ’26
- 19
- May ’26
- 57
- Feb ’26
- 35
- Oct ’25
- 41
- AI agents
- Aug ’26
- 0
- May ’26
- 3
- Feb ’26
- 1
- Oct ’25
- 5
- Data centers
- Aug ’26
- 0
- May ’26
- 0
- Feb ’26
- 0
- Oct ’25
- 0
- Tariffs
- Aug ’26
- 4
- May ’26
- 6
- Feb ’26
- 15
- Oct ’25
- 18
- China
- Aug ’26
- 1
- May ’26
- 0
- Feb ’26
- 0
- Oct ’25
- 3
- Recession
- Aug ’26
- 0
- May ’26
- 0
- Feb ’26
- 0
- Oct ’25
- 0
Word counts in the full transcript of each call, prepared remarks and Q&A, newest first. “AI” also counts generative AI and large language models; “AI agents” counts agentic AI. Which companies talk most about AI?
Which ETFs hold ZBRA?
As of Oct 20, 2026, 42 of the 304 ETFs Exent tracks held ZBRA. Its largest weight is in VBR (Vanguard Small-Cap Value Index Fund ETF Shares), at 0.40% of the fund.
| ETF | Fund | Weight of ZBRA |
|---|---|---|
| VBR | Vanguard Small-Cap Value Index Fund ETF Shares | 0.40% |
| VB | Vanguard Small-Cap Index Fund ETF Shares | 0.22% |
| RSP | Invesco S&P 500 Equal Weight ETF | 0.22% |
| IWS | iShares Russell Mid-Cap Value ETF | 0.18% |
| IWR | iShares Russell Mid-Cap ETF | 0.13% |
| DFAS | Dimensional U.S. Small Cap ETF | 0.13% |
| FTEC | Fidelity MSCI Information Technology Index ETF | 0.11% |
| VGT | Vanguard Information Technology Index Fund | 0.11% |
Owning several of these funds stacks the same position. How much do VOO, QQQ and VTI overlap?
How much is ZBRA’s CEO paid?
William Burns, ZBRA’s Chief Executive Officer, received total pay of $13.9 million for fiscal 2025, up 3.2% from $13.5 million for fiscal 2024, according to the company’s proxy statement filed with the SEC on Apr 3, 2026. 79% of it came as stock and option awards, valued when they were granted rather than when they pay out. The median CEO pay across the 378 S&P 500 companies Exent tracks was $17.2 million, so ZBRA’s CEO earned less than most.
| Pay component | Amount | Share of total |
|---|---|---|
| Salary | $1.0 million | 7.4% |
| Stock and option awards | $11.0 million | 79.2% |
| Incentive plan (cash) | $1.8 million | 12.7% |
| Other | $101,572 | 0.7% |
| Other top executives | Role | Total pay, 2025 |
|---|---|---|
| Nathan Winters | Chief Financial Officer | $5.6 million |
| Richard Hudson | Chief Revenue Officer | $4.2 million |
| Cristen Kogl | Chief Legal Officer, General Counsel and Corporate Secretary | $3.8 million |
| Joseph White | Former Chief Products and Solutions Officer | $3.7 million |
Figures from the summary compensation table of the proxy statement; awards count at their grant‑date value, so one large multi‑year grant can make a single year stand out. CEO pay across the S&P 500
The right benchmark for ZBRA
Exent matches every holding to the index with the most similar risk. For ZBRA that is MDY. Comparing a holding with an index that carries very different risk makes good results look bad and risky ones look clever. Read why the S&P 500 is the wrong benchmark for most portfolios.
Other technology stocks
| Ticker | Name | 5‑year return | Volatility (5y) |
|---|---|---|---|
| AAPL | Apple Inc. | +135.9% | 28.0% |
| NVDA | NVIDIA Corporation | +704.3% | 51.1% |
| MSFT | Microsoft Corporation | +64.0% | 26.5% |
| AVGO | Broadcom Inc. | +570.0% | 44.7% |
| MU | Micron Technology, Inc. | +1,211% | 51.9% |
| AMD | Advanced Micro Devices, Inc. | +319.9% | 58.3% |
| PLTR | Palantir Technologies Inc. | +611.4% | 64.4% |
| ORCL | Oracle Corporation | +45.7% | 40.4% |
Data and methodology
Returns are total returns from month‑end adjusted closing prices (dividends reinvested) through Oct 30, 2026. Crisis drawdowns and trailing maximum drawdowns use daily prices. Analyst coverage counts ratings published in the last 12 months, shown with a 30‑day delay. Full method: Exent methodology.
Company data as of Oct 20, 2026. The move around an earnings report runs from the close before it to the close after it; a price target counts as hit when the stock closed at or beyond it within 12 months (Exent analyst data). Revenue by region and segment, share counts and executive pay come from company filings; insider trades from SEC Form 4, short interest from FINRA, institutional ownership from 13F filings, Congress trades from STOCK Act disclosures filed with the House and Senate, federal contracts from USAspending.gov. Filings from the last 30 days are shown as counts only.
Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.
Check ZBRA with Exent Gems
Wall Street’s average ZBRA price target is 18.2% above the latest share price. See what the best‑ranked analysts on ZBRA say now in Exent Gems.
- Exent ranks Wall Street analysts by their past price‑target hit rate and returns, and keeps the best‑ranked few.
- Gems shows who the top‑ranked analysts covering ZBRA are, their live calls and the median target of only the top‑rated analysts.
- Gems flags the stocks where several top‑ranked analysts agree: a starting point for your own research, not a promise.
Frequently asked questions
Yes. ZBRA returned +448.7% (+18.6% a year) over the 10 years to Oct 30, 2026, versus +316.3% (+15.3% a year) for the S&P 500, including dividends.
Yes. As of Oct 20, 2026, ZBRA (Zebra Technologies Corporation) is one of the 503 stocks in the S&P 500.
No. As of Oct 20, 2026, ZBRA (Zebra Technologies Corporation) is not one of the 101 stocks in the Nasdaq-100.
ZBRA fell −57.9% from peak to trough during the global financial crisis (2007–09), versus −56.5% for the S&P 500.
ZBRA fell −33.5% from peak to trough during the covid crash (feb–mar 2020), versus −34.1% for the S&P 500.
ZBRA fell −57.5% from peak to trough during the 2022 inflation bear market, versus −25.4% for the S&P 500.
Over the 5 years to Oct 30, 2026, ZBRA’s Sharpe ratio was −0.13 and its Sortino ratio −0.19, versus 0.58 and 0.91 for the S&P 500.
ZBRA’s 5‑year annualized volatility was 40.6%, higher than the S&P 500’s 17.0%, with a beta of 1.61.
Among large US stocks, the lowest correlations with ZBRA over the last 60 months were LLY (−0.15), LMT (−0.05), MCK (−0.04). Its correlation with long Treasuries (TLT) was 0.35 and with gold (GLD) 0.03.
ZBRA beat the consensus earnings-per-share estimate in 11 of its last 12 quarterly reports through Aug 4, 2026, and the revenue estimate in 11 of 12. The stock moved 9.0% on average, up or down, from the close before each report to the close after it.
William Burns, ZBRA’s Chief Executive Officer, received $13.9 million in total pay for fiscal 2025, including a $1.0 million salary and $11.0 million in stock and option awards valued at grant, according to the proxy statement filed with the SEC on Apr 3, 2026. The median S&P 500 CEO received $17.2 million.
Yes. As of Oct 20, 2026, 8 members of Congress had disclosed 38 trades in ZBRA (15 buys and 23 sales) in STOCK Act disclosures filed with the House and Senate.
As of the Sep 30, 2026 settlement date, 3.53% of ZBRA’s float was sold short (1.7 million shares, 2.7 days to cover), according to FINRA short-interest reports. A year earlier it was 2.38%.
No. ZBRA’s diluted share count fell 5.0% over the five fiscal years to fiscal 2025 and fell 1.3% in the latest year. Stock-based compensation was 3.0% of revenue, and buybacks totaled $587.0 million.
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