AnalystsInsight

Mauricio Serna (UBS): Analyst Track Record and Price‑Target Accuracy

How often Mauricio Serna’s price targets were reached, how fast, and what the stocks did after each call: a 7‑year backtest of 623 ratings, compared with the average Wall Street analyst.

Reviewed by:David, Senior AnalystPublished Nov 9, 2026Updated Nov 11, 20263 min readHow we research

Key takeaways

Mauricio Serna ranks #937 of 1,181 analysts in Exent’s scoring (4.6★).
55.8% of price targets were reached over 7 years, versus 53.1% for the average analyst.
Median time to reach a target: 90 days; 58.5% of calls were up 12 months later.
Most‑covered stocks: WWW, SIG, DBI, OXM.
Free on Exent: Mauricio Serna’s full record, with ratings 3 days after publication.

Which stocks do Wall Street’s best‑ranked analysts agree on? See them in Exent Gems →

In this article

Mauricio Serna’s track record at a glance
How fast price targets were reached
Stocks Mauricio Serna covers most
Exent’s top 50 analysts
Mauricio Serna’s latest ratings
More analysts to compare
How Exent scores analysts

Mauricio Serna’s track record at a glance

Mauricio Serna of UBS ranks #937 of the 1,181 analysts Exent scores, with a 4.6★ rating and a focus on consumer discretionary. Over a 7‑year lookback, 55.8% of Mauricio’s price targets were reached, 2.7 points above the 53.1% average across all analysts.

Metric	Mauricio Serna	All analysts
Price‑target hit rate	55.8%	53.1%
Median days to hit target	90 days	93 days
Calls up after 12 months	58.5%	64.4%
Median 12‑month return of calls	+8.2%	+13.5%
Hit rate, last 2 years	56.0%	—
Average worst drop after a call	−22.7%	—
Ratings in the sample	623	—
Stocks covered	14	—

The full records of Exent’s top 50 analysts and the top 50 of each sector, and the stocks where several of them agree right now, are members‑only in Exent Gems.

See the top-ranked analysts in Gems

How fast price targets were reached

Time to reach the target	Mauricio Serna
Under 30 days	32.4%
30–90 days	18.4%
90–180 days	23.8%
Over 180 days	25.4%

Share of the targets that were reached, by how long they took. Targets are usually set for 12 months.

Stocks Mauricio Serna covers most

Stock	Ratings in the sample
WWW	42
SIG	42
DBI	38
OXM	37
BKE	36
ANF	35
VSXY	34
COLM	31

In the past year Mauricio’s ratings were 52% Buy, 34% Hold and 15% Sell.

Exent’s top 50 analysts

Across 983,543 ratings, the average Wall Street analyst’s price target was reached 53.1% of the time: close to a coin flip. The spread between analysts is wide, and 14.3% of the 965 analysts with a measurable record reached 70% or more (Exent data, Nov 9, 2026).

Exent Gems is built on the top 50 of Exent’s ranking. Over the last two years, some of them reached 90% or more of their price targets. Who they are, which stocks they are calling now and how often they have been right is for members.

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Mauricio Serna’s latest ratings

Date	Stock	Action	Rating	Price target
Nov 6, 2026	KTB	Reiterated: Buy	Buy	$125.00
Oct 30, 2026	COLM	Reiterated: Sell	Sell	$49.00
Oct 30, 2026	REAL	Maintained: Hold	Hold	$14.00
Oct 26, 2026	WWW	Reiterated: Buy	Buy	$31.00
Oct 20, 2026	KTB	Maintained: Buy	Buy	$136.00
Oct 19, 2026	ANF	Reiterated: Buy	Buy	$185.00
Oct 19, 2026	WWW	Reiterated: Buy	Buy	$31.00
Oct 19, 2026	KTB	Reiterated: Buy	Buy	$136.00
Oct 19, 2026	SIG	Reiterated: Buy	Buy	$136.00
Oct 2, 2026	GIII	Reiterated: Hold	Hold	$27.00

Nov 6, 2026
Stock
KTB
Action
Reiterated: Buy
Rating
Buy
Price target
$125.00
Oct 30, 2026
Stock
COLM
Action
Reiterated: Sell
Rating
Sell
Price target
$49.00
Oct 30, 2026
Stock
REAL
Action
Maintained: Hold
Rating
Hold
Price target
$14.00
Oct 26, 2026
Stock
WWW
Action
Reiterated: Buy
Rating
Buy
Price target
$31.00
Oct 20, 2026
Stock
KTB
Action
Maintained: Buy
Rating
Buy
Price target
$136.00
Oct 19, 2026
Stock
ANF
Action
Reiterated: Buy
Rating
Buy
Price target
$185.00
Oct 19, 2026
Stock
WWW
Action
Reiterated: Buy
Rating
Buy
Price target
$31.00
Oct 19, 2026
Stock
KTB
Action
Reiterated: Buy
Rating
Buy
Price target
$136.00
Oct 19, 2026
Stock
SIG
Action
Reiterated: Buy
Rating
Buy
Price target
$136.00
Oct 2, 2026
Stock
GIII
Action
Reiterated: Hold
Rating
Hold
Price target
$27.00

Mauricio’s ratings are free on Exent 3 days after publication. Exent Gems has them the same day, with the calls of the top‑ranked analysts and the stocks where several of them agree.

See the top-ranked analysts in Gems

More analysts to compare

Also at UBS: Francois Xavier Bouvignies · Thomas Wadewitz · Roger Boyd · Stephen Ju · Jon Windham · Brian Meredith

Also covering consumer discretionary: Michael Baker · Rafe Jadrosich · Chris O`Cull · Joseph Stauff · Colin Sebastian · Ivan Feinseth

How Exent scores analysts

Exent replays every rating with a price target over a 7‑year lookback: was the target reached, how long it took, and what the stock returned 1, 3, 6 and 12 months after the call. The star rating and rank combine success rate, average return and the number of ratings, so a few lucky calls do not make a top analyst. Statistics as of Nov 9, 2026; ranking updated Nov 11, 2026. How accurate are analyst price targets overall?

Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.

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Exent Gems shows live ratings from the top‑ranked analysts, without the 3‑day delay used on this page.
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Exent is our product. Educational content, not investment advice.

Frequently asked questions

By Exent’s scoring Mauricio Serna ranks #937 of 1,181 with a 4.6★ rating. 55.8% of price targets were reached over a 7-year lookback (all analysts: 53.1%), and 58.5% of calls were up 12 months later. Past accuracy does not guarantee future accuracy.

In Exent’s 7-year price-target backtest, 55.8% of Mauricio Serna’s price targets were reached, with a median of 90 days to reach a target (all analysts: 53.1%).

Mauricio Serna (UBS) covers 14 stocks, mostly in consumer discretionary. The most frequently rated are WWW, SIG, DBI, OXM, BKE.

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DISCLAIMER: Exent AI is an informational research platform and does not provide investment advice, financial advice, or act as an investment adviser, broker-dealer, or fiduciary. All content, analytics, and model outputs are provided for educational and informational purposes only and should not be relied upon as a recommendation to buy, sell, or hold any financial instrument. Investing involves risk, including the possible loss of principal. Exent AI does not execute trades, hold customer funds, or provide brokerage services. Past performance and hypothetical results are not indicative of future results. Third-party data and AI-generated outputs may be incomplete or inaccurate.

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