AnalystsInsight

Craig Hettenbach (Morgan Stanley): Analyst Track Record and Price‑Target Accuracy

How often Craig Hettenbach’s price targets were reached, how fast, and what the stocks did after each call: a 7‑year backtest of 1,265 ratings, compared with the average Wall Street analyst.

Reviewed by:David, Senior AnalystPublished Oct 12, 2026Updated Oct 21, 20263 min readHow we research

Key takeaways

Craig Hettenbach ranks #859 of 1,121 analysts in Exent’s scoring (4.7★).
52.8% of price targets were reached over 7 years, versus 53.6% for the average analyst.
Median time to reach a target: 73 days; 58.8% of calls were up 12 months later.
Most‑covered stocks: HIMS, OMDA, HNGE, DOCS.
Free on Exent: Craig Hettenbach’s full record, with ratings 3 days after publication.

In this article

Craig Hettenbach’s track record at a glance
How fast price targets were reached
Stocks Craig Hettenbach covers most
Craig Hettenbach’s latest ratings
How Exent scores analysts

Craig Hettenbach’s track record at a glance

Craig Hettenbach of Morgan Stanley ranks #859 of the 1,121 analysts Exent scores, with a 4.7★ rating and a focus on technology. Over a 7‑year lookback, 52.8% of Craig’s price targets were reached, 0.8 points below the 53.6% average across all analysts.

Metric	Craig Hettenbach	All analysts
Price‑target hit rate	52.8%	53.6%
Median days to hit target	73 days	91 days
Calls up after 12 months	58.8%	64.6%
Median 12‑month return of calls	+11.0%	+13.4%
Hit rate, last 2 years	55.8%	—
Average worst drop after a call	−26.7%	—
Ratings in the sample	1,265	—
Stocks covered	32	—

The full records of Exent’s top 90 analysts and the top 50 of each sector, and the stocks where several of them agree right now, are members‑only in Exent Gems.

See the top-ranked analysts in Gems

How fast price targets were reached

Time to reach the target	Craig Hettenbach
Under 30 days	23.8%
30–90 days	38.1%
90–180 days	22.4%
Over 180 days	15.7%

Share of the targets that were reached, by how long they took. Targets are usually set for 12 months.

Stocks Craig Hettenbach covers most

Stock	Ratings in the sample
HIMS	62
OMDA	49
HNGE	45
DOCS	40
VEEV	33
THC	26
LFST	20
GDRX	19

In the past year Craig’s ratings were 44% Buy, 50% Hold and 6% Sell.

Craig Hettenbach’s latest ratings

Date	Stock	Action	Rating	Price target
Oct 14, 2026	DOCS	Maintained: Buy	Buy	$35.00
Oct 13, 2026	OMDA	Reiterated: Buy	Buy	$30.00
Oct 13, 2026	OMDA	Maintained: Buy	Buy	$30.00
Oct 12, 2026	THC	Rated: Buy	Buy	$274.00
Oct 12, 2026	HNGE	Reiterated: Buy	Buy	$117.00
Oct 12, 2026	THC	Reiterated: Buy	Buy	$274.00
Oct 12, 2026	HNGE	Maintained: Buy	Buy	$117.00
Sep 28, 2026	OMDA	Maintained: Buy	Buy	$30.00
Sep 28, 2026	OMDA	Reiterated: Buy	Buy	$30.00
Sep 18, 2026	VEEV	Rated: Hold	Hold	$275.00
Sep 18, 2026	DOCS	Rated: Buy	Buy	$35.00
Sep 17, 2026	CERT	Reiterated: Hold	Hold	$9.00

Oct 14, 2026
Stock
DOCS
Action
Maintained: Buy
Rating
Buy
Price target
$35.00
Oct 13, 2026
Stock
OMDA
Action
Reiterated: Buy
Rating
Buy
Price target
$30.00
Oct 13, 2026
Stock
OMDA
Action
Maintained: Buy
Rating
Buy
Price target
$30.00
Oct 12, 2026
Stock
THC
Action
Rated: Buy
Rating
Buy
Price target
$274.00
Oct 12, 2026
Stock
HNGE
Action
Reiterated: Buy
Rating
Buy
Price target
$117.00
Oct 12, 2026
Stock
THC
Action
Reiterated: Buy
Rating
Buy
Price target
$274.00
Oct 12, 2026
Stock
HNGE
Action
Maintained: Buy
Rating
Buy
Price target
$117.00
Sep 28, 2026
Stock
OMDA
Action
Maintained: Buy
Rating
Buy
Price target
$30.00
Sep 28, 2026
Stock
OMDA
Action
Reiterated: Buy
Rating
Buy
Price target
$30.00
Sep 18, 2026
Stock
VEEV
Action
Rated: Hold
Rating
Hold
Price target
$275.00
Sep 18, 2026
Stock
DOCS
Action
Rated: Buy
Rating
Buy
Price target
$35.00
Sep 17, 2026
Stock
CERT
Action
Reiterated: Hold
Rating
Hold
Price target
$9.00

Craig’s ratings are free on Exent 3 days after publication. Exent Gems has them the same day, with the calls of the top‑ranked analysts and the stocks where several of them agree.

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How Exent scores analysts

Exent replays every rating with a price target over a 7‑year lookback: was the target reached, how long it took, and what the stock returned 1, 3, 6 and 12 months after the call. The star rating and rank combine success rate, average return and the number of ratings, so a few lucky calls do not make a top analyst. Statistics as of Oct 20, 2026; ranking updated Oct 21, 2026. How accurate are analyst price targets overall?

Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.

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Exent Gems shows Craig Hettenbach’s live ratings and those of the top‑ranked analysts, without the 30‑day delay used on this page.
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Frequently asked questions

By Exent’s scoring Craig Hettenbach ranks #859 of 1,121 with a 4.7★ rating. 52.8% of price targets were reached over a 7-year lookback (all analysts: 53.6%), and 58.8% of calls were up 12 months later. Past accuracy does not guarantee future accuracy.

Craig Hettenbach’s success rate is 60.6% by the ranking source and 52.8% by Exent’s price-target hit-rate backtest, with a median of 73 days to reach a target.

Craig Hettenbach (Morgan Stanley) covers 32 stocks, mostly in technology. The most frequently rated are HIMS, OMDA, HNGE, DOCS, VEEV.

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DISCLAIMER: Exent AI is an informational research platform and does not provide investment advice, financial advice, or act as an investment adviser, broker-dealer, or fiduciary. All content, analytics, and model outputs are provided for educational and informational purposes only and should not be relied upon as a recommendation to buy, sell, or hold any financial instrument. Investing involves risk, including the possible loss of principal. Exent AI does not execute trades, hold customer funds, or provide brokerage services. Past performance and hypothetical results are not indicative of future results. Third-party data and AI-generated outputs may be incomplete or inaccurate.

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