AnalystsInsight

Jeff Rulis (D.A. Davidson): Analyst Track Record and Price‑Target Accuracy

How often Jeff Rulis’s price targets were reached, how fast, and what the stocks did after each call: a 7‑year backtest of 804 ratings, compared with the average Wall Street analyst.

Reviewed by:David, Senior AnalystPublished Oct 12, 2026Updated Oct 18, 20263 min readHow we research

What changed since Oct 12

Exent re-checks this page every day. Ratings appear 30 days after they are published; live calls are in Gems.

#488 rank (was #456)

Key takeaways

Jeff Rulis ranks #467 of 1,000 analysts in Exent’s scoring (4.8★).
54.6% of price targets were reached over 7 years, versus 52.4% for the average analyst.
Median time to reach a target: 122 days; 72.3% of calls were up 12 months later.
Most‑covered stocks: FIBK, EQBK, EFSC, FSBW.
Free on Exent: Jeff Rulis’s full record, with ratings 3 days after publication.

In this article

Jeff Rulis’s track record at a glance
How fast price targets were reached
Stocks Jeff Rulis covers most
Jeff Rulis’s latest ratings
How Exent scores analysts

Jeff Rulis’s track record at a glance

Jeff Rulis of D.A. Davidson ranks #467 of the 1,000 analysts Exent scores, with a 4.8★ rating and a focus on financials. Over a 7‑year lookback, 54.6% of Jeff’s price targets were reached, 2.2 points above the 52.4% average across all analysts.

Metric	Jeff Rulis	All analysts
Price‑target hit rate	54.6%	52.4%
Median days to hit target	122 days	91 days
Calls up after 12 months	72.3%	64.0%
Median 12‑month return of calls	+14.2%	+13.4%
Hit rate, last 2 years	59.2%	—
Average worst drop after a call	−12.9%	—
Ratings in the sample	804	—
Stocks covered	30	—

The full records of Exent’s top 90 analysts and the top 50 of each sector, and the stocks where several of them agree right now, are members‑only in Exent Gems.

See the top-ranked analysts in Gems

How fast price targets were reached

Time to reach the target	Jeff Rulis
Under 30 days	15.9%
30–90 days	26.5%
90–180 days	25.0%
Over 180 days	32.6%

Share of the targets that were reached, by how long they took. Targets are usually set for 12 months.

Stocks Jeff Rulis covers most

Stock	Ratings in the sample
FIBK	31
EQBK	28
EFSC	19
FSBW	19
MSBI	17
BUSE	16
EBMT	16
GBCI	16

In the past year Jeff’s ratings were 45% Buy, 55% Hold and 0% Sell.

Jeff Rulis’s latest ratings

Date	Stock	Action	Rating	Price target
Sep 9, 2026	WAFD	Rated: Hold	Hold	$37.00
Sep 3, 2026	EQBK	Reiterated: Hold	Hold	$54.00
Sep 1, 2026	COLB	Upgraded: Buy	Buy	$36.00
Aug 11, 2026	HBT	Reiterated: Hold	Hold	$38.00
Aug 3, 2026	FBIZ	Reiterated: Buy	Buy	$80.00
Jul 31, 2026	ALRS	Rated: Hold	Hold	$36.00
Jul 30, 2026	BUSE	Reiterated: Hold	Hold	$31.00
Jul 29, 2026	NWBI	Reiterated: Hold	Hold	$17.00
Jul 29, 2026	EBMT	Reiterated: Hold	Hold	$26.00
Jul 28, 2026	COFS	Reiterated: Buy	Buy	$38.00
Jul 28, 2026	HBT	Reiterated: Hold	Hold	$36.00
Jul 28, 2026	BOH	Reiterated: Hold	Hold	$85.00

Sep 9, 2026
Stock
WAFD
Action
Rated: Hold
Rating
Hold
Price target
$37.00
Sep 3, 2026
Stock
EQBK
Action
Reiterated: Hold
Rating
Hold
Price target
$54.00
Sep 1, 2026
Stock
COLB
Action
Upgraded: Buy
Rating
Buy
Price target
$36.00
Aug 11, 2026
Stock
HBT
Action
Reiterated: Hold
Rating
Hold
Price target
$38.00
Aug 3, 2026
Stock
FBIZ
Action
Reiterated: Buy
Rating
Buy
Price target
$80.00
Jul 31, 2026
Stock
ALRS
Action
Rated: Hold
Rating
Hold
Price target
$36.00
Jul 30, 2026
Stock
BUSE
Action
Reiterated: Hold
Rating
Hold
Price target
$31.00
Jul 29, 2026
Stock
NWBI
Action
Reiterated: Hold
Rating
Hold
Price target
$17.00
Jul 29, 2026
Stock
EBMT
Action
Reiterated: Hold
Rating
Hold
Price target
$26.00
Jul 28, 2026
Stock
COFS
Action
Reiterated: Buy
Rating
Buy
Price target
$38.00
Jul 28, 2026
Stock
HBT
Action
Reiterated: Hold
Rating
Hold
Price target
$36.00
Jul 28, 2026
Stock
BOH
Action
Reiterated: Hold
Rating
Hold
Price target
$85.00

Jeff’s ratings are free on Exent 3 days after publication. Exent Gems has them the same day, with the calls of the top‑ranked analysts and the stocks where several of them agree.

See the top-ranked analysts in Gems

How Exent scores analysts

Exent replays every rating with a price target over a 7‑year lookback: was the target reached, how long it took, and what the stock returned 1, 3, 6 and 12 months after the call. The star rating and rank combine success rate, average return and the number of ratings, so a few lucky calls do not make a top analyst. Statistics as of Jun 24, 2026; ranking updated Oct 20, 2026. How accurate are analyst price targets overall?

Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.

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Exent Gems shows Jeff Rulis’s live ratings and those of the top‑ranked analysts, without the 30‑day delay used on this page.
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Frequently asked questions

By Exent’s scoring Jeff Rulis ranks #467 of 1,000 with a 4.8★ rating. 54.6% of price targets were reached over a 7-year lookback (all analysts: 52.4%), and 72.3% of calls were up 12 months later. Past accuracy does not guarantee future accuracy.

Jeff Rulis’s success rate is 69.9% by the ranking source and 54.6% by Exent’s price-target hit-rate backtest, with a median of 122 days to reach a target.

Jeff Rulis (D.A. Davidson) covers 30 stocks, mostly in financials. The most frequently rated are FIBK, EQBK, EFSC, FSBW, MSBI.

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DISCLAIMER: Exent AI is an informational research platform and does not provide investment advice, financial advice, or act as an investment adviser, broker-dealer, or fiduciary. All content, analytics, and model outputs are provided for educational and informational purposes only and should not be relied upon as a recommendation to buy, sell, or hold any financial instrument. Investing involves risk, including the possible loss of principal. Exent AI does not execute trades, hold customer funds, or provide brokerage services. Past performance and hypothetical results are not indicative of future results. Third-party data and AI-generated outputs may be incomplete or inaccurate.

What changed since Oct 12

Key takeaways

Are Analyst Price Targets Accurate? 7 Years of Data

How to Follow Wall Street Analysts the Smart Way: Track Records, Not Headlines

What Are Exent Gems? Top‑Analyst Agreement Explained