AnalystsInsight

Brian Morrison (TD Cowen): Analyst Track Record and Price‑Target Accuracy

Brian Morrison is one of the top‑ranked analysts in Exent’s 7‑year backtest. What Brian covers, how Brian’s ratings lean, how fast price targets were reached and the ratings from before the last 30 days; the full record and the newest calls are members‑only.

Reviewed by:David, Senior AnalystPublished Oct 12, 2026Updated Oct 16, 20262 min readHow we research

What changed since Oct 12

Exent re-checks this page every day. Ratings appear 30 days after they are published; live calls are in Gems.

+1 new rating (stocks members‑only)

Key takeaways

Brian Morrison ranks among the top 50 consumer discretionary analysts in Exent’s ranking, scored on a 7‑year backtest.
The exact rank, price‑target hit rate and live calls are members‑only in Exent Gems.
Most‑covered stocks: TSX-ATZ, TSX-GIL, TSX-DOL, TSX-CTC.A.
In the past year Brian’s ratings were 79% Buy, 20% Hold and 1% Sell.

In this article

Brian Morrison’s track record at a glance
How fast price targets were reached
Stocks Brian Morrison covers most
Brian Morrison’s latest ratings
How Exent scores analysts

Brian Morrison’s track record at a glance

Brian Morrison of TD Cowen ranks among the top 50 consumer discretionary analysts in Exent’s ranking, with a focus on consumer discretionary. The top of the ranking is what Exent Gems follows, so Brian’s exact rank, hit rate and live calls are for members.

Metric	Brian Morrison	All analysts
Exent rank		—
Price‑target hit rate		52.4%
Calls up after 12 months		64.0%
Median 12‑month return of calls		+13.4%
Median days to hit target		91 days
Stocks covered	13	—

Unlock the full record in Gems

How fast price targets were reached

Time to reach the target	Brian Morrison
Under 30 days	—
30–90 days	—
90–180 days	—
Over 180 days	—

Share of the targets that were reached, by how long they took. Targets are usually set for 12 months.

Stocks Brian Morrison covers most

TSX-ATZ · TSX-GIL · TSX-DOL · TSX-CTC.A · TSX-DOO · TSX-GRGD · TSX-LNR · TSX-TOY

In the past year Brian’s ratings were 79% Buy, 20% Hold and 1% Sell.

Brian Morrison’s latest ratings

Date	Stock	Action	Rating	Price target
Sep 16, 2026	TSX-DOL	Reiterated: Buy	Buy	$217.00
Sep 10, 2026	TSX-GRGD	Reiterated: Buy	Buy	$80.00
Sep 9, 2026	TSX-L	Reiterated: Buy	Buy	$75.00
Sep 4, 2026	TSX-DOO	Reiterated: Buy	Buy	$106.00
Aug 31, 2026	TSX-GRGD	Reiterated: Buy	Buy	$85.00
Aug 24, 2026	TSX-DOL	Reiterated: Buy	Buy	$227.00
Aug 20, 2026	TSX-ROOT	Downgraded: Sell	Sell	$4.10
Aug 18, 2026	TSX-DOO	Upgraded: Buy	Buy	$106.00
Aug 13, 2026	TSX-CTC.A	Reiterated: Hold	Hold	$210.00
Aug 12, 2026	TSX-LNR	Reiterated: Buy	Buy	$123.00
Aug 5, 2026	TSX-MRE	Reiterated: Buy	Buy	$16.00
Aug 3, 2026	TSX-MG	Rated: Buy	Buy	$113.16

Sep 16, 2026
Stock
TSX-DOL
Action
Reiterated: Buy
Rating
Buy
Price target
$217.00
Sep 10, 2026
Stock
TSX-GRGD
Action
Reiterated: Buy
Rating
Buy
Price target
$80.00
Sep 9, 2026
Stock
TSX-L
Action
Reiterated: Buy
Rating
Buy
Price target
$75.00
Sep 4, 2026
Stock
TSX-DOO
Action
Reiterated: Buy
Rating
Buy
Price target
$106.00
Aug 31, 2026
Stock
TSX-GRGD
Action
Reiterated: Buy
Rating
Buy
Price target
$85.00
Aug 24, 2026
Stock
TSX-DOL
Action
Reiterated: Buy
Rating
Buy
Price target
$227.00
Aug 20, 2026
Stock
TSX-ROOT
Action
Downgraded: Sell
Rating
Sell
Price target
$4.10
Aug 18, 2026
Stock
TSX-DOO
Action
Upgraded: Buy
Rating
Buy
Price target
$106.00
Aug 13, 2026
Stock
TSX-CTC.A
Action
Reiterated: Hold
Rating
Hold
Price target
$210.00
Aug 12, 2026
Stock
TSX-LNR
Action
Reiterated: Buy
Rating
Buy
Price target
$123.00
Aug 5, 2026
Stock
TSX-MRE
Action
Reiterated: Buy
Rating
Buy
Price target
$16.00
Aug 3, 2026
Stock
TSX-MG
Action
Rated: Buy
Rating
Buy
Price target
$113.16

Ratings from the last 30 days are members‑only in Exent Gems, with the stocks where several top‑ranked analysts agree; older ratings are shown in full.

See the latest ratings in Gems

How Exent scores analysts

Exent replays every rating with a price target over a 7‑year lookback: was the target reached, how long it took, and what the stock returned 1, 3, 6 and 12 months after the call. The star rating and rank combine success rate, average return and the number of ratings, so a few lucky calls do not make a top analyst. Statistics as of Jun 24, 2026; ranking updated Oct 20, 2026. How accurate are analyst price targets overall?

Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.

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Frequently asked questions

By Exent’s scoring, Brian Morrison ranks among the top 50 consumer discretionary analysts in Exent’s ranking, based on a 7-year backtest of price-target hit rate, returns after calls and number of ratings. The exact rank, hit rate and live calls are members-only in Exent Gems (exent.ai/radar). Past accuracy does not guarantee future accuracy.

Brian Morrison’s price-target hit rate is part of the members-only record in Exent Gems (exent.ai/radar). For comparison, the average analyst’s price targets were reached 52.4% of the time.

Brian Morrison (TD Cowen) covers 13 stocks, mostly in consumer discretionary. The most frequently rated are TSX-ATZ, TSX-GIL, TSX-DOL, TSX-CTC.A, TSX-DOO.

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What changed since Oct 12

Key takeaways

Are Analyst Price Targets Accurate? 7 Years of Data

How to Follow Wall Street Analysts the Smart Way: Track Records, Not Headlines

What Are Exent Gems? Top‑Analyst Agreement Explained