# Mauricio Serna (UBS): Analyst Track Record and Price‑Target Accuracy

> How often Mauricio Serna’s price targets were reached, how fast, and what the stocks did after each call: a 7‑year backtest of 623 ratings, compared with the average Wall Street analyst.

Source: https://www.exent.ai/analysts/mauricio-serna · Reviewed by David, Senior Analyst, Exent · Published Nov 9, 2026 · Updated Nov 11, 2026

## Key takeaways

- Mauricio Serna ranks #937 of 1,181 analysts in Exent’s scoring (4.6★).
- 55.8% of price targets were reached over 7 years, versus 53.1% for the average analyst.
- Median time to reach a target: 90 days; 58.5% of calls were up 12 months later.
- Most‑covered stocks: WWW, SIG, DBI, OXM.
- Free on Exent: Mauricio Serna’s full record, with ratings 3 days after publication.

## Mauricio Serna’s track record at a glance

Mauricio Serna of [UBS](https://www.exent.ai/firms/ubs) ranks **#937** of the 1,181 analysts Exent scores, with a 4.6★ rating and a focus on [consumer discretionary](https://www.exent.ai/analysts/sectors/consumer-discretionary). Over a 7‑year lookback, **55.8%** of Mauricio’s price targets were reached, 2.7 points above the 53.1% average across all analysts.

| Metric | Mauricio Serna | All analysts |
| --- | --- | --- |
| Price‑target hit rate | 55.8% | 53.1% |
| Median days to hit target | 90 days | 93 days |
| Calls up after 12 months | 58.5% | 64.4% |
| Median 12‑month return of calls | +8.2% | +13.5% |
| Hit rate, last 2 years | 56.0% | — |
| Average worst drop after a call | −22.7% | — |
| Ratings in the sample | 623 | — |
| Stocks covered | 14 | — |

The full records of Exent’s top 50 analysts and the top 50 of each sector, and the stocks where several of them agree right now, are members‑only in [Exent Gems](https://www.exent.ai/radar).

## How fast price targets were reached

| Time to reach the target | Mauricio Serna |
| --- | --- |
| Under 30 days | 32.4% |
| 30–90 days | 18.4% |
| 90–180 days | 23.8% |
| Over 180 days | 25.4% |

Share of the targets that were reached, by how long they took. Targets are usually set for 12 months.

## Stocks Mauricio Serna covers most

| Stock | Ratings in the sample |
| --- | --- |
| WWW | 42 |
| SIG | 42 |
| DBI | 38 |
| OXM | 37 |
| BKE | 36 |
| [ANF](https://www.exent.ai/stocks/anf) | 35 |
| VSXY | 34 |
| COLM | 31 |

In the past year Mauricio’s ratings were 52% Buy, 34% Hold and 15% Sell.

## Exent’s top 50 analysts

Across 983,543 ratings, the average Wall Street analyst’s price target was reached 53.1% of the time: close to a coin flip. The spread between analysts is wide, and 14.3% of the 965 analysts with a measurable record reached 70% or more (Exent data, Nov 9, 2026).

Exent Gems is built on the top 50 of Exent’s ranking. Over the last two years, some of them reached 90% or more of their price targets. Who they are, which stocks they are calling now and how often they have been right is for members.

[Unlock the top 50 analysts](https://www.exent.ai/radar)

## Mauricio Serna’s latest ratings

| Date | Stock | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Nov 6, 2026 | KTB | Reiterated: Buy | Buy | $125.00 |
| Oct 30, 2026 | COLM | Reiterated: Sell | Sell | $49.00 |
| Oct 30, 2026 | REAL | Maintained: Hold | Hold | $14.00 |
| Oct 26, 2026 | WWW | Reiterated: Buy | Buy | $31.00 |
| Oct 20, 2026 | KTB | Maintained: Buy | Buy | $136.00 |
| Oct 19, 2026 | [ANF](https://www.exent.ai/stocks/anf) | Reiterated: Buy | Buy | $185.00 |
| Oct 19, 2026 | WWW | Reiterated: Buy | Buy | $31.00 |
| Oct 19, 2026 | KTB | Reiterated: Buy | Buy | $136.00 |
| Oct 19, 2026 | SIG | Reiterated: Buy | Buy | $136.00 |
| Oct 2, 2026 | GIII | Reiterated: Hold | Hold | $27.00 |

Mauricio’s ratings are free on Exent 3 days after publication. [Exent Gems](https://www.exent.ai/radar) has them the same day, with the calls of the top‑ranked analysts and the stocks where several of them agree.

## More analysts to compare

Also at [UBS](https://www.exent.ai/firms/ubs): [Francois Xavier Bouvignies](https://www.exent.ai/analysts/francois-xavier-bouvignies) · [Thomas Wadewitz](https://www.exent.ai/analysts/thomas-wadewitz) · [Roger Boyd](https://www.exent.ai/analysts/roger-boyd) · [Stephen Ju](https://www.exent.ai/analysts/stephen-ju) · [Jon Windham](https://www.exent.ai/analysts/jon-windham) · [Brian Meredith](https://www.exent.ai/analysts/brian-meredith)

Also covering [consumer discretionary](https://www.exent.ai/analysts/sectors/consumer-discretionary): [Michael Baker](https://www.exent.ai/analysts/michael-baker) · [Rafe Jadrosich](https://www.exent.ai/analysts/rafe-jadrosich) · [Chris O`Cull](https://www.exent.ai/analysts/chris-o`cull) · [Joseph Stauff](https://www.exent.ai/analysts/joseph-stauff) · [Colin Sebastian](https://www.exent.ai/analysts/colin-sebastian) · [Ivan Feinseth](https://www.exent.ai/analysts/ivan-feinseth)

## How Exent scores analysts

Exent replays every rating with a price target over a 7‑year lookback: was the target reached, how long it took, and what the stock returned 1, 3, 6 and 12 months after the call. The star rating and rank combine success rate, average return and the number of ratings, so a few lucky calls do not make a top analyst. Statistics as of Nov 9, 2026; ranking updated Nov 11, 2026. [How accurate are analyst price targets overall?](https://www.exent.ai/resources/are-analyst-price-targets-accurate)

Past performance does not guarantee future results. Historical figures are calculated by Exent from market data and are for education only; they are not investment advice or a recommendation to buy or sell any security.

## Follow the analysts with the best records

1. Exent Gems shows live ratings from the top‑ranked analysts, without the 3‑day delay used on this page.
2. Gems are the stocks where several 4★+ analysts agree: Exent’s shortlist of high‑conviction ideas.
3. Check any idea against your own portfolio: correlation, concentration and crash exposure before you buy.

Exent is our product: [Exent Gems](https://www.exent.ai/radar)

## Frequently asked questions

### Is Mauricio Serna a good analyst?

By Exent’s scoring Mauricio Serna ranks #937 of 1,181 with a 4.6★ rating. 55.8% of price targets were reached over a 7-year lookback (all analysts: 53.1%), and 58.5% of calls were up 12 months later. Past accuracy does not guarantee future accuracy.

### What is Mauricio Serna’s success rate?

In Exent’s 7-year price-target backtest, 55.8% of Mauricio Serna’s price targets were reached, with a median of 90 days to reach a target (all analysts: 53.1%).

### Which stocks does Mauricio Serna cover?

Mauricio Serna (UBS) covers 14 stocks, mostly in consumer discretionary. The most frequently rated are WWW, SIG, DBI, OXM, BKE.

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Educational content, not investment advice. Past performance does not guarantee future results.